How can you get the most out of social media for your business or organization?  A big question.  While lots of factors are important, here are our top two tips:

1.  Make sure your content is high quality, relevant, and engaging.

2.  Re-purpose your content.  Use it again in different formats and on other platforms, to build a synergy and extend the reach of your message.

These may sound simple, but relevant content that’s re-purposed appropriately will make a huge impact.