When business is slow, you might have merchandise to move, a special event to publicize, or a new product or service you need to promote, an opt-in text marketing campaign can be a very effective digital marketing tool.

Here are some tips for doing it well:

1.    Make it short, specific, and very targeted. “Strapless red slippers 50% off at  Dorothy’s Shoe Store. Today only. Open late: 7:00 pm.”
2.    Be sure to send text messages only to an opt-in list. Besides keeping you compliant, this also helps guarantee that your texting will get results, since you’re only texting people who are interested.
3.    Make it easy. There are a number of programs available that take your message and send it out to your whole list.

If you’re interested in setting up a texting program, let us know. We’ll help you get started.