ClearPoint Marketing Communications
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Making the Most of Your Website

With over 400 million websites to compete for your readers’ attention, what can you do to keep them around? Here are four simple tips that carry a lot of weight. 1. Focus on the main message. The reality is that your online audience is still only focusing on one thing at a time. So, even though […]

Follow Up

Got a killer website that traps bunches of leads? Great! But do you turn those leads into paying customers?  If your conversion rates aren’t what they should be, maybe you’re not following up enough. Research shows that the majority of customers don’t make a purchase until they’ve had at least 5-6 contacts with a company. […]

Back to Basics: 10 Easy Ways to Build Sales

In today’s digital world, it’s easy for a small business to get overwhelmed. There’s so much to keep up with, and many of the most critical marketing tactics require the help of a pro. But if you get back to basics, there are still lots of simple things you can do that are proven to boost […]