ClearPoint Marketing Communications
ClearPoint Marketing Communications

The Seven Deadly Sins of Social Media

Writers periodically love to generate lists of “deadly sins” of various aspects of marketing. Small wonder, since there are so many temptations to take shortcuts and do it wrong. But we’ve resisted the temptation—until now. Despite all the many ways to use social media for enhancing your brand image, building your customer base, and improving sales, we’ve […]

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Social Media Statistics Every Business Should Know About

Social media is becoming increasingly important for businesses, but where should you start? As with all marketing, the best starting point is always to map out a strategy. With social media, your strategy should incorporate the very different—and rapidly changing—statistics about who’s using what. Currently we see the following: Only 5% of Americans use Twitter, while […]

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Surfing the Internet Can Make Your Workers More Productive!

Okay, believe it or not, a new study by the University of Melbourne’s Department of Management and Marketing found that surfing the Internet for fun in the office increases productivity by nine percent. Dr. Brent Coker, who authored the study, suggested that “People need to zone out for a bit to get back their concentration.” […]

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