ClearPoint Marketing Communications
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Why Copywriting Matters

Writing your own ad isn’t that difficult—right? Easy enough, a child could do it. Besides, you know your products better than anyone. And it doesn’t take a genius to put some words on paper. Right? But if that’s true, then why aren’t your ads working? It could be because you’re talking about the features of your […]

Turning Customers into Brand Ambassadors

The core of successful word-of-mouth marketing is turning customers into brand ambassadors–after all, your customers are your biggest asset and it’s what will build your business. Many would say it’s the core of a successful business, period. Why? They can do more to build your business,  and your reputation, than any kind of traditional advertising. […]

When Saying No to New Business is Good Business

Have you ever turned down new business? If a prospective customer is asking for something beyond your means to deliver, or if your instinct just says ‘no,’ it’s probably best to let it pass.

Is Your Website Driving Customers Away?

With the soft economy and highly savvy internet consumers, your website’s performance matters more than ever. Today’s sites are increasingly dependent upon state-of-the-art technologies such as shopping tools, videos, games, and other interactive functions that attract attention and move visitors to action. Unfortunately, some of these promising features can sometimes fail to work properly, causing […]

Take Advantage Of Down Time

Everywhere we go lately, we hear business owners and managers saying that things are slow.  Obviously, that’s not a good thing – but, you can squeeze something positive out of this negative if you use these slow periods to your advantage.  When it’s slack, work with your team to improve operations and customer service.  Have […]

Five Ways You Might Be Losing a Customer

Here are five assumptions that can screw up a good customer relationship: Assume your customers’ expectations aren’t the most important metric. One of the biggest mistakes business owners make is setting unrealistic goals that exceed the customers’ expectations – over promising.  For example, if a customer needs something on Friday, don’t promise to deliver on […]

Biggest Mistake Small Business Owners Make When Writing Their Own Ads

Writing your own ad isn’t that difficult – right? After all, you know your products better than anyone. And, it doesn’t take a genius to put some words on paper. That’s obvious. Just read some of the ads out there. They don’t even use proper grammar. If that’s true, then why aren’t your ads working? […]

Inexpensive Ways to Build Your Sales in a Weak Economy

Find out what your customers really want. How? Ask them! This is the local store version of an Awareness, Attitude, and Usage study (AAU). Develop a list of questions that ask for information about your customers – how they rate your business and what they would do to make their visits with you better. Keep […]