ClearPoint Marketing Communications

Back to Basics: 10 Easy Ways to Build Sales

In today’s digital world, it’s easy for a small business to get overwhelmed. There’s so much to keep up with, and many of the most critical marketing tactics require the help of a pro. But if you get back to basics, there are still lots of simple things you can do that are proven to boost […]

Inexpensive Ways to Build Your Sales in a Weak Economy

Find out what your customers really want. How? Ask them! This is the local store version of an Awareness, Attitude, and Usage study (AAU). Develop a list of questions that ask for information about your customers – how they rate your business and what they would do to make their visits with you better. Keep […]

Do You Have the Right Price/Value Relationship?

In this difficult economic climate even the most affluent customers are looking for bargains. At first glance that may seem to mean lower prices – but, in the final analysis, what it really translates to is value. Value is not in the price a customer pays, it’s in the benefit they receive. So, no matter […]