ClearPoint Marketing Communications

“Navigating the Changing Landscape of Advertising”

ClearPoint President Brenda Murphree wrote a VIP guest commentary on “Navigating the Changing Landscape of Advertising” for the July-August issue of Builder+Architect—and we decided to highlight some of her excerpts for all those who couldn’t make it:   “Advertising used to be pretty straightforward.  In the words of one old-style agency guy,  ‘Advertising is what you do […]

Five Enemies of Small Business Success

Starting a small business is hard and running it can be harder. Here are five enemies of business success we would all do well to avoid: 1. “Later.” This is a way of avoiding personal responsibility for procrastinating, so eliminate it from your vocabulary. As a reminder, write the word on a piece of paper and […]

Out of Home Advertising 101

Have you ever thought about using outdoor advertising – you know, those billboards that dot the highways and grab the attention of thousands of motorists every day? Have you wondered how to set up a contract, choose the right colors, or develop effective copy and create an attention-getting design?

Biggest Mistake Small Business Owners Make When Writing Their Own Ads

Writing your own ad isn’t that difficult – right? After all, you know your products better than anyone. And, it doesn’t take a genius to put some words on paper. That’s obvious. Just read some of the ads out there. They don’t even use proper grammar. If that’s true, then why aren’t your ads working? […]