When the going gets tough, the tough get back to fundamentals. Forget the frills. What is most important for your business now? Is it moving you toward where you want to be? When it’s time to get back to basics with your business and marketing strategy, it’s time to remember your ABCs:

A – ACTION. Take action with appropriate activity in your markets. If you’re standing still, you’re walking backwards.

B – BASICS. Focus on the basics in your products or services and become brilliant while competitors are distracted with the weak economy.

C – CASH. It’s hard to make and easy to spend, so make as much as you can and spend it wisely.