Dream it. We’ll go there with you.
At ClearPoint we start from the ground up, really getting to know you, finding out where you stand and what makes you shine. Only then can we start building the insight and strategy it takes to tell your story and help your business grow.
strategy
Complete Marketing Plan
Effective marketing plans are our specialty. Starting with specific business goals, we map out strategies and tactics in a 12-month plan that’s surprisingly simple and easy to use.
Social Media Strategy
In a digital world where no two platforms are the same, there’s little time for planning and messaging. We can help by developing a strategy that generates new business or extends your brand.
PR Strategy
Generate publicity and build credibility for your business through a strong public relations strategy. We can help you identify media opportunities, develop newsworthy stories, and map out a plan of action.
Digital Marketing Strategy
Digital marketing does more than build awareness, it inspires customers to engage and participate in the brand. A good digital strategy encompasses all the touch points where that can happen.
Branding
From naming to logo design, we bring your business identity to life. We have a passion for innovative branding solutions that project a company’s vision and soul.
advertising
Traditional Media
Print. Billboards. Trade shows. Direct mail. Traditional advertising still plays an important role in most businesses’ overall marketing strategy. We can help find the best mix for you.
Pay-Per-Click (PPC)
PPC ads reach your customers right when they’re searching for what you offer. We can create highly targeted campaigns that support lead generation, branding or e-commerce.
Social Ads
We bring our search marketing expertise to the ever-changing world of social media advertising, using a focus on data and effective targeting to turn conversations into sales.
Remarketing
Showing banner ads to recent website visitors while they’re surfing or shopping or reading online is a simple and inexpensive way to stay top-of-mind and boost your online visibility.
Creative Services
The talent and experience you need for powerful creative work is right here. Copywriting, ghostwriting, graphic design, web design, photography. Other needs? Let us know. We can make it happen.
Media Buying
We are media experts in both the digital and traditional world. Whether it’s pay-per-click ads or local billboards, we have the resources to get you noticed.
DIY. There are lots of things you can do for yourself when it comes to marketing, but there’s a lot best left to the pros. We’ll help you figure out which is which, in light of your particular situation. Call or write to find out more: 828-253-7255
digital marketing
Digital Marketing
As a Google partner, we stay up to the minute on the latest trends and changes, to ensure that your business gets the exposure it needs to generate leads, build awareness or drive sales.
Landing Pages
Effective landing pages can make the difference between merely ho-hum and stellar conversion. You’ve paid for that click from an email or ad, why not optimize your chance of turning it into a sale?
Analytics
It’s not just dry statistics. Tracking and evaluating the right kind of data can uncover a wealth of information about how people find and relate to your business online.
Local SEO
Every business that has any local customers needs a strong presence on search engine maps, place directories and other online listings, which should be monitored for accuracy and consistency.
Email Marketing
A carefully constructed email campaign is a key player in the digital marketing mix. We draw on proven strategies, customized to your situation, to generate leads and build customer loyalty.
Web Design
Your website should be a true customer experience, one that people can use easily on any device. That’s why we design with the end user in mind and optimize sites to work well on any screen.
public relations
Press Release
As public relations enthusiasts, we appreciate the impact of a powerful story. We can help you uncover a gem, tap into a trend, or simply announce the news, then put it in the hands of the right media outlets.
Media Kit
A well-written and well-designed press kit, with all the key facts about your business presented in one easy-to-read packet, is great to have on hand when building relationships with the media.
Content Creation
Content is only doing its job if it’s speaking to the right audience and drawing them in to your website. Is yours consistent? Does it set you apart? Does it truly reflect your brand?
Social Media Management
Social media has become the lifeblood of small businesses. We know the platforms inside and out and offer engaging strategies that result in exposure and sales for your business.
Event Planning & Promotion
We can help you create, promote and produce a successful event designed to bring in new customers, raise awareness of a cause, or publicize your company or organization.