Website, newsletters, eblasts, social media. There are a whole whole lotta bases to cover these days, and coming up with fresh content can be a challenge. If you’re struggling to find new content, try repurposing what you have already. Three easy ways  to recycle include:

1. Turn your FAQs in a blog: Do you have a Frequently Asked Questions page? (Or should you? If there are common questions customers always ask, it’s a good idea to answer them all at once.) Take your FAQs and break them out into a series of short articles for your blog, maybe even with real-life photos and examples.
2. Turns words into an image: Take a published blog post and and turn it into an infographic. A visual image can often be a lot clearer than words—making complex info easier to grasp and retain.
3. Update older articles with current info: Things change in every industry! But some of the key topics remain important over time. Look back at previously published articles or posts for a topic that’s still relevant but needs updated stats or just a little freshening up, and publish that.

Voila! New content made easy.