challenge

The Apple Country Greenway had very little money for an event but needed to publicize a newly completed stretch of greenway and turned to ClearPoint for help planning, producing and promoting a celebratory event. We needed to incorporate an official dedication ceremony with fun event that raise awareness of the Greenway Commission’s work and increase public use of the space.

strategy

We worked closely with the Commission to develop a focused marketing strategy, create a distinctive logo and look, solicit partnerships and donated services from area businesses, partner with a local nonprofit for grant assistance, develop a cost-effective ad campaign, and produce a celebratory kick-off event.

results

With live music, face-painting and prizes for everyone who completed the trail, the kick-off was a big success. We had great attendance and garnered strong press coverage. With ClearPoint’s help, the commission got the word out about the new greenway and had a grand celebration along the way.

services provided

Apple Country Greenway Commission

(Hendersonville, NC)

• Event Planning & Production
• Event Promotion
• Sponsorship Coordination
• Logo Design
• Print Collateral
• Advertising
• Public Relations