Got a killer website that traps bunches of leads? Great! But do you turn those leads into paying customers?  If your conversion rates aren’t what they should be, maybe you’re not following up enough. Research shows that the majority of customers don’t make a purchase until they’ve had at least 5-6 contacts with a company. So be persistent. Locate your customers and show them you’re interested in their business. It matters more than you think and it certainly does pay off!