ClearPoint Marketing Communications
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Ramp Up Your Social Strategy

Social media is changing faster than the weather this year. And while keeping up may just be impossible, there are a few simple strategies that will keep you fresh and moving forward. Take a look. Be where they are. With so many platforms and so little time, your customers are jumping around from niche blogs, […]

Two Social Media Tips You Can’t Do Without

How can you get the most out of social media for your business or organization?  A big question.  While lots of factors are important, here are our top two tips:   1.  Make sure your content is high quality, relevant, and engaging. 2.  Re-purpose your content.  Use it again in different formats and on other […]

3 Ways to Make Your Social Media More Effective

Looking to increase the effectiveness of your social media marketing? It’s all too easy to get bogged down in statistics and how-to’s, so we think it’s good now and then to step and look at the basics. Focus on these three tips and you’ll find your social media becomes much more effective: Go Where Your Customers Go: Develop […]

The Seven Deadly Sins of Social Media

Writers periodically love to generate lists of “deadly sins” of various aspects of marketing. Small wonder, since there are so many temptations to take shortcuts and do it wrong. But we’ve resisted the temptation—until now. Despite all the many ways to use social media for enhancing your brand image, building your customer base, and improving sales, we’ve […]

Social Media Statistics Every Business Should Know About

Social media is becoming increasingly important for businesses, but where should you start? As with all marketing, the best starting point is always to map out a strategy. With social media, your strategy should incorporate the very different—and rapidly changing—statistics about who’s using what. Currently we see the following: Only 5% of Americans use Twitter, while […]