Make Your Email Subject Lines Stronger (Part 3)
Email Tip #3 – Make a Big Promise. A big bold promise can get your readers’ attention. Putting a question mark after the promise can help alleviate the readers’ inherent skepticism. For example: Safely lose 10 pounds in one week?
Make Your Email Subject Lines Stronger (Part 2)
A lot of MarketLine subscribers have told us they’re concerned that their emails to customers are not getting opened, so we’ve been giving you some tips on how to make your email subject lines stronger. Here’s the second – and if you missed the first one, check out our September post. Email Tip #2 – Be Mysterious. Arouse […]
Make Your Email Subject Lines Stronger (Part 1)
A lot of MarketLine subscribers have told us they’re concerned that their emails to customers are not getting opened, so we’re going to give you some tips on how to make you email subject lines stronger. Here’s the first one: Email Tip #1 – Put a number in the subject line. Numbers work because when […]
Three Easy Ways To Save Money On Print Advertising
In a soft economy, it’s more important than ever to market efficiently – to spend the least amount of money and get the largest return on your investment. So consider these money-saving tips when buying print advertising: 1. Buy zoned newspaper advertising instead of a full run. If you don’t need to reach customers in […]
The ABCs Of Succeeding In a Down Economy
When the going gets tough, the tough get back to fundamentals. Forget the frills. What is most important for your business now? Is it moving you toward where you want to be? When it’s time to get back to basics with your business and marketing strategy, it’s time to remember your ABCs: A – ACTION. Take action […]
Do You Have the Right Price/Value Relationship?
In this difficult economic climate even the most affluent customers are looking for bargains. At first glance that may seem to mean lower prices – but, in the final analysis, what it really translates to is value. Value is not in the price a customer pays, it’s in the benefit they receive. So, no matter […]