Marketing Planning 101: Part II, What a Marketing Plan Is NOT
This is the second in a series of articles on creating a strategic marketing plan for your business. Part I, “What Exactly IS a Strategic Marketing Plan Anyway?,” looks at what a plan actually is and how it works. So your business already has a marketing plan. Are you sure? A plan is NOT that wildly […]
Marketing Planning 101: Part I, What IS a Strategic Marketing Plan Anyway?
Where are you headed? How will you get there? How long will it take? How much will it cost? And how will you know when you’ve arrived? Nobody would set off on a trip without having any idea how to answer these basic questions. But far too many business owners and marketers—even corporate marketing professionals […]
Separating Your Business from the Competition
Understand the true value of a client. Most businesses view a new customer as a single sale. But when they do that they underestimate the true lifetime value of their clients. If your average sale for a client is $100 and that client makes a purchase six times a year, that’s $600. Now, assume that […]
The ABCs Of Succeeding In a Down Economy
When the going gets tough, the tough get back to fundamentals. Forget the frills. What is most important for your business now? Is it moving you toward where you want to be? When it’s time to get back to basics with your business and marketing strategy, it’s time to remember your ABCs: A – ACTION. Take action […]