ClearPoint Marketing Communications
Is your site user friendly?

How to Deliver a Great User Experience: Your UX Checklist

Ever found a site so difficult to interact with that you just left? If you haven’t given thought to how your customers use your site, they could do the same thing. Your site is how your customers learn that your business can solve their problems, so you need to make sure they have a good […]

Want an Easy Way to Build Sales?

There you sit.  You’ve got credit card in hand, visions of a new widget burning in your mind, and you can’t get anyone to answer the phone at the store where you’re trying to place your order.  Are you a bit annoyed?  Frustrated?  Downright angry?  Are you considering calling another store – or even forgetting […]

Is Your Marketing Program Underperforming?

Just because you’ve relied on the same marketing strategies to drive your sales year after year doesn’t mean you can expect similar results in a down economy.  In fact, being complacent about your marketing program may be much more damaging to your business than it would be in a soft market.  So what can you […]

Is Your Website Driving Customers Away?

With the soft economy and highly savvy internet consumers, your website’s performance matters more than ever. Today’s sites are increasingly dependent upon state-of-the-art technologies such as shopping tools, videos, games, and other interactive functions that attract attention and move visitors to action. Unfortunately, some of these promising features can sometimes fail to work properly, causing […]

The Five Enemies of Small Business Success

The road to success is full of land mines. Here are five that you need to avoid: 1. Later. This is a way of avoiding personal responsibility for procrastinating, so eliminate it from your vocabulary. As a reminder, write the word “later” on a piece of paper and put a big X through it. Then […]

Five Enemies of Small Business Success

Starting a small business is hard and running it can be harder. Here are five enemies of business success we would all do well to avoid: 1. “Later.” This is a way of avoiding personal responsibility for procrastinating, so eliminate it from your vocabulary. As a reminder, write the word on a piece of paper and […]

Five Ways You Might Be Losing a Customer

Here are five assumptions that can screw up a good customer relationship: Assume your customers’ expectations aren’t the most important metric. One of the biggest mistakes business owners make is setting unrealistic goals that exceed the customers’ expectations – over promising.  For example, if a customer needs something on Friday, don’t promise to deliver on […]

Biggest Mistake Small Business Owners Make When Writing Their Own Ads

Writing your own ad isn’t that difficult – right? After all, you know your products better than anyone. And, it doesn’t take a genius to put some words on paper. That’s obvious. Just read some of the ads out there. They don’t even use proper grammar. If that’s true, then why aren’t your ads working? […]

The Seven Deadly Sins of Social Media

Writers periodically love to generate lists of “deadly sins” of various aspects of marketing. Small wonder, since there are so many temptations to take shortcuts and do it wrong. But we’ve resisted the temptation—until now. Despite all the many ways to use social media for enhancing your brand image, building your customer base, and improving sales, we’ve […]