When Saying No to New Business is Good Business
Have you ever turned down new business? If a prospective customer is asking for something beyond your means to deliver, or if your instinct just says ‘no,’ it’s probably best to let it pass.
AAF Asheville Wins Award
The American Advertising Federation of Asheville (AAFA), led by ClearPoint president Brenda Murphree, received a National Club Achievement Award for outstanding work in membership development at the national AAF Conference in Orlando earlier this month. The national awards are presented annually to AAF clubs that display exceptional accomplishments in club operations, membership, public service, and […]
Improve Your Web Content with Five Easy Steps
In the agency business we regularly get asked by clients, “What’s wrong with my site? I did keyword research, I put those keywords into the content, I paid for search engine marketing – so why are visitors leaving?” If your website isn’t doing a great job at attracting the right visitors or converting them into […]
“Navigating the Changing Landscape of Advertising”
ClearPoint President Brenda Murphree wrote a VIP guest commentary on “Navigating the Changing Landscape of Advertising” for the July-August issue of Builder+Architect—and we decided to highlight some of her excerpts for all those who couldn’t make it: “Advertising used to be pretty straightforward. In the words of one old-style agency guy, ‘Advertising is what you do […]
ClearPoint Wins Design Award
ClearPoint Marketing Communications has just received an Award of Distinction from the Academy of the Visual Arts in its 16th Annual Communicator Awards program in the category of cover design, for Harrah’s Cherokee Casino & Hotel Community Report. Communicator Awards is a leading international awards program honoring creative excellence for communications professionals. So proud of […]
Demographics, Psychographics, Synchrographics – What the Heck are They?
Are you amazed that retailers seem to know just when you have special needs and send you a direct mail piece with exactly the right product at precisely the right time? The way, for example, every baby furniture retailer in the area, every disposable diaper company in the United States, and the marketing department at […]
Marketing Research Made Easy
Need some research data, but don’t think you can afford it? Basic information isn’t as expensive as you think! One of the simplest and most economical ways of generating research data is to conduct an in-house customer survey. Customer surveys provide basic demographic data and allow your customers to provide limited but specific input on […]
Want an Easy Way to Build Sales?
There you sit. You’ve got credit card in hand, visions of a new widget burning in your mind, and you can’t get anyone to answer the phone at the store where you’re trying to place your order. Are you a bit annoyed? Frustrated? Downright angry? Are you considering calling another store – or even forgetting […]