Google Is Coming To Asheville?
That’s right! On Wednesday, May 13, Google will be in downtown Asheville via a special livestream event. As a Google Partner, ClearPoint has been asked to host this special online marketing presentation, which offers marketing directors and business owners in Western North Carolina an opportunity to gain insights and tips from Google experts on some […]
Content Marketing 101
Content marketing is one of the biggest marketing trends for 2015. How to master it? Isn’t all marketing really content marketing? Yes, but to use your content effectively, it’s best to establish some order and direction. Follow these four basic guidelines and you’ll be off to good start in the new year: Use an array […]
ClearPoint Hosts Google Livestream Presentation Oct. 15
As a Google Partner, ClearPoint has been asked to host a second Google Partners Connect livestream presentation for local businesses on Wednesday, October 15, 2014, from 2:00 to 3:00 pm. This is a great opportunity for marketing directors and business owners to gain insights and tips from Google experts on ways to grow a business […]
Making the Most of Your Website
With over 400 million websites to compete for your readers’ attention, what can you do to keep them around? Here are four simple tips that carry a lot of weight. 1. Focus on the main message. The reality is that your online audience is still only focusing on one thing at a time. So, even though […]
Ramp Up Your Social Strategy
Social media is changing faster than the weather this year. And while keeping up may just be impossible, there are a few simple strategies that will keep you fresh and moving forward. Take a look. Be where they are. With so many platforms and so little time, your customers are jumping around from niche blogs, […]
Why Copywriting Matters
Writing your own ad isn’t that difficult—right? Easy enough, a child could do it. Besides, you know your products better than anyone. And it doesn’t take a genius to put some words on paper. Right? But if that’s true, then why aren’t your ads working? It could be because you’re talking about the features of your […]
Follow Up
Got a killer website that traps bunches of leads? Great! But do you turn those leads into paying customers? If your conversion rates aren’t what they should be, maybe you’re not following up enough. Research shows that the majority of customers don’t make a purchase until they’ve had at least 5-6 contacts with a company. […]
Back to Basics: 10 Easy Ways to Build Sales
In today’s digital world, it’s easy for a small business to get overwhelmed. There’s so much to keep up with, and many of the most critical marketing tactics require the help of a pro. But if you get back to basics, there are still lots of simple things you can do that are proven to boost […]
Successful Texting
When business is slow, you might have merchandise to move, a special event to publicize, or a new product or service you need to promote, an opt-in text marketing campaign can be a very effective digital marketing tool. Here are some tips for doing it well: 1. Make it short, specific, and very targeted. “Strapless red slippers […]
Turning Customers into Brand Ambassadors
The core of successful word-of-mouth marketing is turning customers into brand ambassadors–after all, your customers are your biggest asset and it’s what will build your business. Many would say it’s the core of a successful business, period. Why? They can do more to build your business, and your reputation, than any kind of traditional advertising. […]