“It costs less to keep a good customer than acquire a new one.” You’ve probably heard this since you opened your first business book—but have you really done anything about it?

Consider these sobering facts:

• 20% of your customers provide 80% of your margin
• On average, 85% of margin comes from only four products
• More than 50% of the customer base uses only one or two products

More than ever, this is a time to re-focus on your current customer base—especially those who provide the greatest percentage of your sales. Look for ways to help them during these tough times. Give them the best service they’ve ever gotten. Make sure they know they can depend on your business to be there for them, now and in the future. Don’t just survive the recession. Thrive!