ClearPoint Marketing Communications

Marketing Planning 101: Part II, What a Marketing Plan Is NOT

This is the second in a series of articles on creating a strategic marketing plan for your business. Part I, “What Exactly IS a Strategic Marketing Plan Anyway?,” looks at what a plan actually is and how it works. So your business already has a marketing plan. Are you sure? A plan is NOT that wildly […]

Marketing Planning 101: Part I, What IS a Strategic Marketing Plan Anyway?

Where are you headed? How will you get there? How long will it take? How much will it cost? And how will you know when you’ve arrived? Nobody would set off on a trip without having any idea how to answer these basic questions. But far too many business owners and marketers—even corporate marketing professionals […]

Hot off the Presses: What’s Newsworthy?

There are thousands of pieces of content hitting the internet every day. If you’re not keeping your audience updated on your business, you’re losing out. How to get the word out? First, before considering the how, take a look at the what: Whether it’s going out in a press release or in a customer email, […]

Is your site user friendly?

How to Deliver a Great User Experience: Your UX Checklist

Ever found a site so difficult to interact with that you just left? If you haven’t given thought to how your customers use your site, they could do the same thing. Your site is how your customers learn that your business can solve their problems, so you need to make sure they have a good […]

Rework. Repurpose. Recycle.

Website, newsletters, eblasts, social media. There are a whole whole lotta bases to cover these days, and coming up with fresh content can be a challenge. If you’re struggling to find new content, try repurposing what you have already. Three easy ways  to recycle include: Turn your FAQs in a blog: Do you have a Frequently […]

Quick Tip - Speedometer

Website Performance Tip: Check Your Speed

Have you clocked your website’s speed lately? If not, you might be missing out. In the online universe, speed counts. The faster a web page loads, the better the user experience. And the better the user experience, the greater the likelihood you’ll convert visitors into customers. Research shows that 40% of shoppers won’t wait more […]

Image of video ad online

Are Your Video Ads Making an Impression?

As video is used more and more in online marketing and advertising, how do you make sure that labor of love (and money) pays off? Which factors affect the viewability of video online? First, we need to define viewability. A “viewable impression” occurs when at least 50% of an ad’s pixels are visible on screen for […]

Note says "Proofread carefully to see if you any words out"

Top 5 Proofreading Tips

In William Safire’s delightful book Fumblerules: A Lighthearted Guide to Grammar and Good Usage, he illustrates each of his basic rules with a statement that clearly violates the rule—such as “Don’t use no double negatives” or “The passive voice should be avoided.” The section on the importance of proofreading begins with the obviously unproofed sentence above. Proofreading is […]

Connect the Dots to meet consumers' needs in micro moments

Connecting the Dots

We had a great Google Partners Connect event here last week, when we hosted another Google livestream presentation on online marketing, featuring Google’s Matt Lawson and Fred Vallaeys. For those who missed it, here’s a recap. The Consumer Is In Charge Matt started out by reminding us that in today’s media environment, the consumer is […]

Google Partner Connect Livestream Event, Downtown Asheville, May 13

Google Is Coming To Asheville?

That’s right! On Wednesday, May 13, Google will be in downtown Asheville via a special livestream event. As a Google Partner, ClearPoint has been asked to host this special online marketing presentation, which offers marketing directors and business owners in Western North Carolina an opportunity to gain insights and tips from Google experts on some […]