Passing It On: The Power of Referrals
“Can anyone recommend a good landscaper?” “I need a plumber!“ “Do you know anyone who builds apps?” How often do you bump into questions like these? Friends and colleagues often ask for recommendations, and most of us are all too happy to jump in with a referral. On the flip side, when you find a […]
Making the Most of Your Website
With over 400 million websites to compete for your readers’ attention, what can you do to keep them around? Here are four simple tips that carry a lot of weight. 1. Focus on the main message. The reality is that your online audience is still only focusing on one thing at a time. So, even though […]
Ramp Up Your Social Strategy
Social media is changing faster than the weather this year. And while keeping up may just be impossible, there are a few simple strategies that will keep you fresh and moving forward. Take a look. Be where they are. With so many platforms and so little time, your customers are jumping around from niche blogs, […]
Five Enemies of Small Business Success
Starting a small business is hard and running it can be harder. Here are five enemies of business success we would all do well to avoid: 1. “Later.” This is a way of avoiding personal responsibility for procrastinating, so eliminate it from your vocabulary. As a reminder, write the word on a piece of paper and […]