ClearPoint Marketing Communications

Marketing Planning 101: Part II, What a Marketing Plan Is NOT

This is the second in a series of articles on creating a strategic marketing plan for your business. Part I, “What Exactly IS a Strategic Marketing Plan Anyway?,” looks at what a plan actually is and how it works. So your business already has a marketing plan. Are you sure? A plan is NOT that wildly […]

Marketing Planning 101: Part I, What IS a Strategic Marketing Plan Anyway?

Where are you headed? How will you get there? How long will it take? How much will it cost? And how will you know when you’ve arrived? Nobody would set off on a trip without having any idea how to answer these basic questions. But far too many business owners and marketers—even corporate marketing professionals […]

Hot off the Presses: What’s Newsworthy?

There are thousands of pieces of content hitting the internet every day. If you’re not keeping your audience updated on your business, you’re losing out. How to get the word out? First, before considering the how, take a look at the what: Whether it’s going out in a press release or in a customer email, […]

Is your site user friendly?

How to Deliver a Great User Experience: Your UX Checklist

Ever found a site so difficult to interact with that you just left? If you haven’t given thought to how your customers use your site, they could do the same thing. Your site is how your customers learn that your business can solve their problems, so you need to make sure they have a good […]

Rework. Repurpose. Recycle.

Website, newsletters, eblasts, social media. There are a whole whole lotta bases to cover these days, and coming up with fresh content can be a challenge. If you’re struggling to find new content, try repurposing what you have already. Three easy ways  to recycle include: Turn your FAQs in a blog: Do you have a Frequently […]

Connect with customers

Passing It On: The Power of Referrals

“Can anyone recommend a good landscaper?” “I need a plumber!“ “Do you know anyone who builds apps?” How often do you bump into questions like these? Friends and colleagues often ask for recommendations, and most of us are all too happy to jump in with a referral. On the flip side, when you find a […]