ClearPoint Marketing Communications
Image of video ad online

Are Your Video Ads Making an Impression?

As video is used more and more in online marketing and advertising, how do you make sure that labor of love (and money) pays off? Which factors affect the viewability of video online? First, we need to define viewability. A “viewable impression” occurs when at least 50% of an ad’s pixels are visible on screen for […]

Note says "Proofread carefully to see if you any words out"

Top 5 Proofreading Tips

In William Safire’s delightful book Fumblerules: A Lighthearted Guide to Grammar and Good Usage, he illustrates each of his basic rules with a statement that clearly violates the rule—such as “Don’t use no double negatives” or “The passive voice should be avoided.” The section on the importance of proofreading begins with the obviously unproofed sentence above. Proofreading is […]

Connect the Dots to meet consumers' needs in micro moments

Connecting the Dots

We had a great Google Partners Connect event here last week, when we hosted another Google livestream presentation on online marketing, featuring Google’s Matt Lawson and Fred Vallaeys. For those who missed it, here’s a recap. The Consumer Is In Charge Matt started out by reminding us that in today’s media environment, the consumer is […]

Google Partner Connect Livestream Event, Downtown Asheville, May 13

Google Is Coming To Asheville?

That’s right! On Wednesday, May 13, Google will be in downtown Asheville via a special livestream event. As a Google Partner, ClearPoint has been asked to host this special online marketing presentation, which offers marketing directors and business owners in Western North Carolina an opportunity to gain insights and tips from Google experts on some […]

Content Marketing 101

Content marketing is one of the biggest marketing trends for 2015. How to master it? Isn’t all marketing really content marketing? Yes, but to use your content effectively, it’s best to establish some order and direction. Follow these four basic guidelines and you’ll be off to good start in the new year: Use an array […]