ClearPoint Marketing Communications
Photo of a baby with pen and paper

Why Copywriting Matters

Writing your own ad isn’t that difficult—right? Easy enough, a child could do it. Besides, you know your products better than anyone. And it doesn’t take a genius to put some words on paper. Right? But if that’s true, then why aren’t your ads working? It could be because you’re talking about the features of your […]

Follow Up

Got a killer website that traps bunches of leads? Great! But do you turn those leads into paying customers?  If your conversion rates aren’t what they should be, maybe you’re not following up enough. Research shows that the majority of customers don’t make a purchase until they’ve had at least 5-6 contacts with a company. […]