ClearPoint Marketing Communications

AAF Asheville Wins Award

The American Advertising Federation of Asheville (AAFA), led by ClearPoint president Brenda Murphree, received a National Club Achievement Award for outstanding work in membership development at the national AAF Conference in Orlando earlier this month.  The national awards are presented annually to AAF clubs that display exceptional accomplishments in club operations, membership, public service, and […]

Improve Your Web Content with Five Easy Steps

In the agency business we regularly get asked by clients, “What’s wrong with my site?  I did keyword research, I put those keywords into the content, I paid for search engine marketing – so why are visitors leaving?” If your website isn’t doing a great job at attracting the right visitors or converting them into […]

Two Social Media Tips You Can’t Do Without

How can you get the most out of social media for your business or organization?  A big question.  While lots of factors are important, here are our top two tips:   1.  Make sure your content is high quality, relevant, and engaging. 2.  Re-purpose your content.  Use it again in different formats and on other […]

“Navigating the Changing Landscape of Advertising”

ClearPoint President Brenda Murphree wrote a VIP guest commentary on “Navigating the Changing Landscape of Advertising” for the July-August issue of Builder+Architect—and we decided to highlight some of her excerpts for all those who couldn’t make it:   “Advertising used to be pretty straightforward.  In the words of one old-style agency guy,  ‘Advertising is what you do […]