ClearPoint Marketing Communications

Surfing the Internet Can Make Your Workers More Productive!

Okay, believe it or not, a new study by the University of Melbourne’s Department of Management and Marketing found that surfing the Internet for fun in the office increases productivity by nine percent. Dr. Brent Coker, who authored the study, suggested that “People need to zone out for a bit to get back their concentration.” […]

The Secret to Higher Productivity

How many times have you said, “There just aren’t enough hours in the day?” Does your “things to do” list seem to grow beyond your capabilities, leaving you stressed that the critical things in your job and life won’t get accomplished? If this problem sounds familiar, the Pareto Principle may be just the prescription you […]

Client Snapshot: Forbes Woodworks

In this day of “cookie-cutter” products made by faceless companies run by profit driven boards of directors, there’s something special about spending time in a company run by a true craftsman. Mike Forbes is an astute businessman who has built a successful company, but if you ask him, he’ll tell you he’s a wood craftsman. […]

Do You Have the Right Price/Value Relationship?

In this difficult economic climate even the most affluent customers are looking for bargains. At first glance that may seem to mean lower prices – but, in the final analysis, what it really translates to is value. Value is not in the price a customer pays, it’s in the benefit they receive. So, no matter […]

Improve Your Performance with Optimistic Action

No one can doubt that Winston Churchill faced some of the most tumultuous times in history. And, no matter what difficulties your business is facing now, it’s unlikely they are as insurmountable as the storms of World War II that faced the British Prime Minister. But, through all his periods of trial and doubt it […]

When The Going Gets Tough, The Tough Get Marketing

Past facts to help you face today’s challenges We all know times are tough – and tough times call for drastic measures. It’s time to cut expenses to the bone and manage every detail of our businesses better than we ever have. But, as we tighten our spending, we must resist the impulse to reduce our […]

Your Best Opportunities Come From Your Current Customer Base!

“It costs less to keep a good customer than acquire a new one.” You’ve probably heard this since you opened your first business book—but have you really done anything about it? Consider these sobering facts: 20% of your customers provide 80% of your margin On average, 85% of margin comes from only four products More […]