Reaching Your Target Through Direct Mail
It’s one of the most effective forms of “getting the word out”. It has one of the highest return rates of any kind of marketing. It can be targeted directly to your target audience in any geographic area you choose. It can be surgically crafted to elicit a response. And you can easily and accurately […]
Out of Home Advertising 101
Have you ever thought about using outdoor advertising – you know, those billboards that dot the highways and grab the attention of thousands of motorists every day? Have you wondered how to set up a contract, choose the right colors, or develop effective copy and create an attention-getting design?
Three Easy Ways To Save Money On Print Advertising
In a soft economy, it’s more important than ever to market efficiently – to spend the least amount of money and get the largest return on your investment. So consider these money-saving tips when buying print advertising: 1. Buy zoned newspaper advertising instead of a full run. If you don’t need to reach customers in […]
Biggest Mistake Small Business Owners Make When Writing Their Own Ads
Writing your own ad isn’t that difficult – right? After all, you know your products better than anyone. And, it doesn’t take a genius to put some words on paper. That’s obvious. Just read some of the ads out there. They don’t even use proper grammar. If that’s true, then why aren’t your ads working? […]
The ABCs Of Succeeding In a Down Economy
When the going gets tough, the tough get back to fundamentals. Forget the frills. What is most important for your business now? Is it moving you toward where you want to be? When it’s time to get back to basics with your business and marketing strategy, it’s time to remember your ABCs: A – ACTION. Take action […]
Inexpensive Ways to Build Your Sales in a Weak Economy
Find out what your customers really want. How? Ask them! This is the local store version of an Awareness, Attitude, and Usage study (AAU). Develop a list of questions that ask for information about your customers – how they rate your business and what they would do to make their visits with you better. Keep […]