Marketing Planning 101: Part II, What a Marketing Plan Is NOT
This is the second in a series of articles on creating a strategic marketing plan for your business. Part I, “What Exactly IS a Strategic Marketing ...
Our starting point is to find out exactly what you want to achieve. Where would you like to be in a year? Two years? How do you plan to grow? How will you keep up with changing demands? We take time up front to find out exactly where you want to be, then build a strategy to help you get there.
If strategy is the map, then tactics are the vehicle and fuel that take you on the journey. The most effective tactics reinforce the story of what makes you unique, and they also play well together: Integrated marketing is more cost-effective and powerful than isolated parts can ever be.
Marketing that works is measurable in some way (that's how we know it works!) and it delivers a return on investment. So we watch, we test, we tweak. We do more of what works and eliminate what doesn't. We analyze results in light of your strategy and report to you monthly, to help you stay on track.
This is the second in a series of articles on creating a strategic marketing plan for your business. Part I, “What Exactly IS a Strategic Marketing ...
Where are you headed? How will you get there? How long will it take? How much will it cost? And how will you know when you’ve arrived? Nobody would ...
There are thousands of pieces of content hitting the internet every day. If you’re not keeping your audience updated on your business, you’re losing ...
Ever found a site so difficult to interact with that you just left? If you haven’t given thought to how your customers use your site, they could do ...
Website, newsletters, eblasts, social media. There are a whole whole lotta bases to cover these days, and coming up with fresh content can be a challenge. ...
“Can anyone recommend a good landscaper?” “I need a plumber!“ “Do you know anyone who builds apps?” How often do you bump into questions like ...
Have you clocked your website’s speed lately? If not, you might be missing out. In the online universe, speed counts. The faster a web page loads, ...
As video is used more and more in online marketing and advertising, how do you make sure that labor of love (and money) pays off? Which factors affect the ...