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Long before opening the doors, the gallery was faced with critical business and marketing decisions. Part gallery, part retail shop. Expensive porcelain, fun-loving "pogs." Fine handcrafts, little girls’s playclothes. A range of crafts that are beautiful to look at yet functional, made to be used.
ClearPoint captured these diverse elements with a strong business name and logo, then worked closely with the owners to create a look and an ad campaign that started them off on a strong foundation.
