ClearPoint Marketing Communications

Separating Your Business from the Competition

Understand the true value of a client.  Most businesses view a new customer as a single sale. But when they do that they underestimate the true lifetime value of their clients. If your average sale for a client is $100 and that client makes a purchase six times a year, that’s $600. Now, assume that […]

The ABCs Of Succeeding In a Down Economy

  When the going gets tough, the tough get back to fundamentals. Forget the frills. What is most important for your business now? Is it moving you toward where you want to be? When it’s time to get back to basics with your business and marketing strategy, it’s time to remember your ABCs: A – ACTION. Take action […]