Have you ever turned down new business? If a prospective customer is asking for something beyond your means to deliver, or if your instinct just says ‘no,’ it’s probably best to let it pass.
Understand the true value of a client. Most businesses view a new customer as a single sale. But when they do that they underestimate the true lifetime value of their clients. If your average sale for a client is $100 and that client makes a purchase six times a year, that’s $600. Now, assume that […]