ClearPoint Marketing Communications

Turning Customers into Brand Ambassadors

The core of successful word-of-mouth marketing is turning customers into brand ambassadors–after all, your customers are your biggest asset and it’s what will build your business. Many would say it’s the core of a successful business, period. Why? They can do more to build your business,  and your reputation, than any kind of traditional advertising. […]

Reaching Your Target Through Direct Mail

It’s one of the most effective forms of “getting the word out”.  It has one of the highest return rates of any kind of marketing.  It can be targeted directly to your target audience in any geographic area you choose.  It can be surgically crafted to elicit a response.  And you can easily and accurately […]

Out of Home Advertising 101

Have you ever thought about using outdoor advertising – you know, those billboards that dot the highways and grab the attention of thousands of motorists every day? Have you wondered how to set up a contract, choose the right colors, or develop effective copy and create an attention-getting design?

Three Easy Ways To Save Money On Print Advertising

In a soft economy, it’s more important than ever to market efficiently – to spend the least amount of money and get the largest return on your investment. So consider these money-saving tips when buying print advertising: 1. Buy zoned newspaper advertising instead of a full run. If you don’t need to reach customers in […]