ClearPoint Marketing Communications

Back to Basics: 10 Easy Ways to Build Sales

In today’s digital world, it’s easy for a small business to get overwhelmed. There’s so much to keep up with, and many of the most critical marketing tactics require the help of a pro. But if you get back to basics, there are still lots of simple things you can do that are proven to boost […]

Successful Texting

When business is slow, you might have merchandise to move, a special event to publicize, or a new product or service you need to promote, an opt-in text marketing campaign can be a very effective digital marketing tool. Here are some tips for doing it well: 1.    Make it short, specific, and very targeted. “Strapless red slippers […]

Turning Customers into Brand Ambassadors

The core of successful word-of-mouth marketing is turning customers into brand ambassadors–after all, your customers are your biggest asset and it’s what will build your business. Many would say it’s the core of a successful business, period. Why? They can do more to build your business,  and your reputation, than any kind of traditional advertising. […]