Email Tip #3 – Make a Big Promise. A big bold promise can get your readers’ attention. Putting a question mark after the promise can help alleviate the readers’ inherent skepticism. For example: Safely lose 10 pounds in one week?
Here are five assumptions that can screw up a good customer relationship: Assume your customers’ expectations aren’t the most important metric. One of the biggest mistakes business owners make is setting unrealistic goals that exceed the customers’ expectations – over promising. For example, if a customer needs something on Friday, don’t promise to deliver on […]