ClearPoint Marketing Communications

Make Your Email Subject Lines Stronger (Part 3)

Email Tip #3 – Make a Big Promise. A big bold promise can get your readers’ attention.  Putting a question mark after the promise can help alleviate the readers’ inherent skepticism. For example:  Safely lose 10 pounds in one week?

Five Ways You Might Be Losing a Customer

Here are five assumptions that can screw up a good customer relationship: Assume your customers’ expectations aren’t the most important metric. One of the biggest mistakes business owners make is setting unrealistic goals that exceed the customers’ expectations – over promising.  For example, if a customer needs something on Friday, don’t promise to deliver on […]