ClearPoint Marketing Communications

Four Ways to Make the Most of Your Website

With over 400 million websites now to compete for your readers’ attention, what can you do to keep them around? 1. Focus on the main message. The reality is that your vistors can only focus on one thing at a time.  So, even though you probably have a lot of great stuff on your site, stick […]

Make Your Email Subject Lines Stronger (Part 2)

A lot of MarketLine subscribers have told us they’re concerned that their emails to customers are not getting opened, so we’ve been giving you some tips on how to make your email subject lines stronger. Here’s the second – and if you missed the first one, check out our September post. Email Tip #2 – Be Mysterious. Arouse […]