ClearPoint Marketing Communications

Separating Your Business from the Competition

Understand the true value of a client.  Most businesses view a new customer as a single sale. But when they do that they underestimate the true lifetime value of their clients. If your average sale for a client is $100 and that client makes a purchase six times a year, that’s $600. Now, assume that […]

Five Ways to Separate Your Business from the Competition

Understand the true value of a client. Most businesses view a new customer as a single sale.  But when they do that they underestimate the true lifetime value of their clients.  If your average sale for a client is $100 and that client makes a purchase six times a year, that’s $600.  Now, assume that […]

Make Your Email Subject Lines Stronger (Part 1)

A lot of MarketLine subscribers have told us they’re concerned that their emails to customers are not getting opened, so we’re going to give you some tips on how to make you email subject lines stronger. Here’s the first one: Email Tip #1 – Put a number in the subject line. Numbers work because when […]

ClearPoint Marketing Communications has a New Home!

As George Jefferson once said, “Weezy, we’re moving on up!” ClearPoint has just moved to its new location at 9 West Walnut Street, #1A, in Uptown Asheville. Not only do we love the space, but we’re a short walk from all the great restaurants and shops that make our city unique and exciting. So, stop […]

ClearPoint Marketing Has a New Home!

ClearPoint Marketing Communications has just moved to its new location at 9 West Walnut Street, #1A, in Uptown Asheville. Not only do we love the space, but we’re a short walk from all the great restaurants and shops that make our downtown unique and exciting. So stop by any time. We’ll have a cup of tea and […]