ClearPoint Marketing Communications

When The Going Gets Tough, The Tough Get Marketing

Past facts to help you face today’s challenges We all know times are tough – and tough times call for drastic measures. It’s time to cut expenses to the bone and manage every detail of our businesses better than we ever have. But, as we tighten our spending, we must resist the impulse to reduce our […]

Your Best Opportunities Come From Your Current Customer Base!

“It costs less to keep a good customer than acquire a new one.” You’ve probably heard this since you opened your first business book—but have you really done anything about it? Consider these sobering facts: 20% of your customers provide 80% of your margin On average, 85% of margin comes from only four products More […]