ClearPoint Marketing Communications

Make Your Email Subject Lines Stronger (Part 3)

Email Tip #3 – Make a Big Promise. A big bold promise can get your readers’ attention.  Putting a question mark after the promise can help alleviate the readers’ inherent skepticism. For example:  Safely lose 10 pounds in one week?

Five Ways You Might Be Losing a Customer

Here are five assumptions that can screw up a good customer relationship: Assume your customers’ expectations aren’t the most important metric. One of the biggest mistakes business owners make is setting unrealistic goals that exceed the customers’ expectations – over promising.  For example, if a customer needs something on Friday, don’t promise to deliver on […]

Four Ways to Make the Most of Your Website

With over 400 million websites now to compete for your readers’ attention, what can you do to keep them around? 1. Focus on the main message. The reality is that your vistors can only focus on one thing at a time.  So, even though you probably have a lot of great stuff on your site, stick […]

Make Your Email Subject Lines Stronger (Part 2)

A lot of MarketLine subscribers have told us they’re concerned that their emails to customers are not getting opened, so we’ve been giving you some tips on how to make your email subject lines stronger. Here’s the second – and if you missed the first one, check out our September post. Email Tip #2 – Be Mysterious. Arouse […]

Separating Your Business from the Competition

Understand the true value of a client.  Most businesses view a new customer as a single sale. But when they do that they underestimate the true lifetime value of their clients. If your average sale for a client is $100 and that client makes a purchase six times a year, that’s $600. Now, assume that […]

Five Ways to Separate Your Business from the Competition

Understand the true value of a client. Most businesses view a new customer as a single sale.  But when they do that they underestimate the true lifetime value of their clients.  If your average sale for a client is $100 and that client makes a purchase six times a year, that’s $600.  Now, assume that […]

Make Your Email Subject Lines Stronger (Part 1)

A lot of MarketLine subscribers have told us they’re concerned that their emails to customers are not getting opened, so we’re going to give you some tips on how to make you email subject lines stronger. Here’s the first one: Email Tip #1 – Put a number in the subject line. Numbers work because when […]

ClearPoint Marketing Communications has a New Home!

As George Jefferson once said, “Weezy, we’re moving on up!” ClearPoint has just moved to its new location at 9 West Walnut Street, #1A, in Uptown Asheville. Not only do we love the space, but we’re a short walk from all the great restaurants and shops that make our city unique and exciting. So, stop […]

ClearPoint Marketing Has a New Home!

ClearPoint Marketing Communications has just moved to its new location at 9 West Walnut Street, #1A, in Uptown Asheville. Not only do we love the space, but we’re a short walk from all the great restaurants and shops that make our downtown unique and exciting. So stop by any time. We’ll have a cup of tea and […]

Keeping It Personal

Social media is the hottest thing since the web was created and most of us use it personally.  In fact, you’re using a form of it right now.  So, it stands to reason that your business would profit from being involved with this new phenomenon – right? Well, yeah…maybe.  Social media is important to businesses of […]