Have you clocked your website’s speed lately? If not, you might be missing out. In the online universe, speed counts. The faster a web page loads, ...
Our marketing approach at ClearPoint is radically different. Instead of focusing on us – our capabilities and what we have to offer – we focus on you. What your business needs in order to reach your goals is the foundation of a strategy that works.
Interested? Read more about our philosophy and strategy-based process of working with clients.
Our starting point is to find out exactly what you want to achieve. Where would you like to be in a year? Two years? How do you plan to grow? How will you keep up with changing demands? We take time up front to find out exactly where you want to be, then build a strategy to help you get there.
If strategy is the map, then tactics are the vehicle and fuel that take you on the journey. The most effective tactics reinforce the story of what makes you unique, and they also play well together: Integrated marketing is more cost-effective and powerful than isolated parts can ever be.
Marketing that works is measurable in some way (that's how we know it works!) and it delivers a return on investment. So we watch, we test, we tweak. We do more of what works and eliminate what doesn't. We analyze results in light of your strategy and report to you monthly, to help you stay on track.
February 24, 2016
As video is used more and more in online marketing and advertising, how do you make sure that labor of love (and money) pays off? Which factors affect the ...June 4, 2015
In William Safire’s delightful book Fumblerules: A Lighthearted Guide to Grammar and Good Usage, he illustrates each of his basic rules with a ...June 1, 2015
We had a great Google Partners Connect event here last week, when we hosted another Google livestream presentation on online marketing, featuring ...May 20, 2015
That’s right! On Wednesday, May 13, Google will be in downtown Asheville via a special livestream event. As a Google Partner, ClearPoint has been ...May 4, 2015
Content marketing is one of the biggest marketing trends for 2015. How to master it? Isn’t all marketing really content marketing? Yes, but to use ...January 5, 2015
As a Google Partner, ClearPoint has been asked to host a second Google Partners Connect livestream presentation for local businesses on Wednesday, October ...October 5, 2014
With over 400 million websites to compete for your readers’ attention, what can you do to keep them around? Here are four simple tips that carry a lot of ...July 2, 2014