Our marketing approach at ClearPoint is radically different. Instead of focusing on us – our capabilities and what we have to offer – we focus on you. What your business needs in order to reach your goals is the foundation of a strategy that works.
Interested? Read more about our philosophy and strategy-based process of working with clients.
Our starting point is to find out exactly what you want to achieve. Where would you like to be in a year? Two years? How do you plan to grow? How will you keep up with changing demands? We take time up front to find out exactly where you want to be, then build a strategy to help you get there.
If strategy is the map, then tactics are the vehicle and fuel that take you on the journey. The most effective tactics reinforce the story of what makes you unique, and they also play well together: Integrated marketing is more cost-effective and powerful than isolated parts can ever be.
Marketing that works is measurable in some way (that's how we know it works!) and it delivers a return on investment. So we watch, we test, we tweak. We do more of what works and eliminate what doesn't. We analyze results in light of your strategy and report to you monthly, to help you stay on track.
"It was a joy to work with ClearPoint. I had confidence in them from the beginning and knew that I was in good hands. Working with them was a great experience, and the end result was a great finished product. I hope to work with them again soon."
- Charles Pringle